Literature review of manufacturing consent the political economy of Essay

Literature review of manufacturing consent the political economy of the mass media - Essay Example They state that the way in which the media reports news is normally not the most objective since it works towards the protection of the interests of those individuals with influence within the society and completely ignores those of the masses. As a result, there has developed a situation where the news which the mass media produces for public consumption is no longer necessarily in the interests of the public since it is often distorted to serve the interests of a few individuals. The news is no longer as accurate as it should be because of the fact that there is always a bias towards those who have a massive influence on the media outlets, making the latter to be ineffective in their obligations towards the public. It is mainly these issues among many others that are discussed in the book and this makes the book a very important read for those who are interested in how mass media works. Among the most fundamental issues of concern that are discussed in the book is concerning the growing size of media empires as well as their orientation to profit making (Herman & Chomsky, 1988). The principal mass media channels are large companies which are run for profit and because of this; their actions have been aimed at the realization of profits and nothing more. These institutions have been designed to cater to the financial interest of their owners, most of who have massive corporate interest, or are involved in the development of their own personal interests (Buehler, 2011). The size of media companies can be considered an indispensable product of the capital requirements for the technology to reach a massive audience, since it is through the latter that they can be able to set their agenda to the public. The global integration of media ownership is a serious issue that is tackled in the book and it can be concluded that the global integration of mass media leads to less freedom